Brand Strategy from a Small Business Owner
I’ve been at the helm of small businesses for over 15 years, not just running my own ventures, but also walking alongside other business owners as a consultant and collaborator. I know what it’s like to build something from scratch, to wear all the hats, and to carry the weight of making it work. That dual experience as both an owner and a guide gives me a unique perspective on what small businesses actually need to thrive.
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I bring more than just strategy. I bring lived experience. I’ve tried the tools, learned the hard lessons, and figured out how to balance structure with scrappiness. I understand the fine line between systems that support and systems that overwhelm. My goal is always to keep things simple, smart, and sustainable. To make sure every tool, decision, and dollar is working for you. I also show up as a thoughtful listening ear when business feels hard, messy, or stuck. Sometimes, being able to talk it out is the most valuable tool of all.
Build Smart
Foundations
Whether you're launching something new or rebuilding what already exists, I help create systems that actually make life easier. This includes everything from business planning and operational setup to inventory tracking, hiring, and day-to-day workflows. I specialize in designing structures that support growth, save time, and reduce stress, all tailored to your specific business and budget. If you're starting with an idea or feeling stuck in the weeds, I’ll help you find a way forward with clarity and confidence.
Shape the
Brand Experience
A small business is more than just what it sells — it's how it makes people feel. With a background in interior design and brand development, I help shape experiences that align with your values and attract the right customers. Whether you're designing a physical space, curating a visual identity, or crafting a customer journey, I make sure every element feels cohesive, intentional, and unmistakably you. It’s about creating a brand that people remember, trust, and want to return to.
Support the Human Behind The Business
Owning a small business can feel isolating, especially when you're wearing every hat. I offer more than advice, I offer partnership. Sometimes that means helping you sort through a challenge, and sometimes it just means having someone who understands what you’re going through. I listen, strategize, and hold space for the real conversations that keep things moving. Every business is different, and my approach is always custom; designed to support you in the way that works best for your goals and capacity.
Consulting Services
1. Start-to-Launch Planning
Perfect for anyone starting from scratch. I help turn ideas into real businesses with clear steps, thoughtful strategy, and support the whole way through.
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2. Brand & Space Experience Design
With a background in both interior design and business, I specialize in aligning your physical space and visual brand with your business goals and customer experience.
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3. Business Systems Setup & Streamlining
Help for overwhelmed business owners who need their operations to run more smoothly. I identify what’s working, fix what’s not, and create simple systems that save time and money.
4. Tools & Tech Strategy
I help small business owners choose the right tools and skip the ones they don’t need. Whether you’re trying to organize tasks, track sales, or communicate with customers, I offer practical guidance on what to use, how to use it, and how to avoid tech overwhelm.
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5. Project Management & Delegation Plans
I build practical, easy-to-follow frameworks for how to get things done, especially when your “team” is just three raccoons in a trench coat.
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6. Get-It-Done Support
Sometimes you don’t need to hire a whole person, you just need someone who can see the need and take care of it. From formatting proposals to fixing small problems, I can step in quickly and get it done.
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7. Resource Connection & Team Building
While I can do a lot in-house, I also connect clients with trusted professionals when you need outside help, all vetted, all small-business friendly.
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8. Event & Activation Strategy
From pop-ups to community events, I help businesses and property owners use events to generate momentum, foot traffic, and brand awareness, even with tight budgets.
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9. Growth & Exit Planning
Whether you're scaling up or winding down, I help create pathways to sustainable growth or intentional transitions, including preparing a business for sale.
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10. Business Therapy Sessions
Sometimes you just need someone to talk it out with. I’m a calm, creative, strategic sounding board for your big ideas, tough days, and everything in between.
You’re building something great — and I’d love to help. Whether you're starting fresh, growing what you’ve got, or just looking for a little clarity, I’m here for it.
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Fill out this quick form to get the conversation going, or email me directly at
megan (at) meganwilkes.com. Let’s see what’s possible, together.
